The Ultimate Guide to Selling Online Courses (vol. 1)

The online school is the e-commerce store of the future.  

A great online course, created with passion and packed with valuable professional, life- or recreational skills, can be life-changing for its consumers. As a digital product it brings prestige to its author - who is no longer a mere seller, but elevated into the role of a teacher. And of course (pun intended), selling a great course can be profitable too.

What's Inside?

This e-book offers actionable advice on how to convert your online courses into highly sellable digital products. These are the techinques used by some of the Top course sellers, presented in clear and easy to understand terms, avoiding the marketing lingo as much as possible, and with clear, practica examples. 

The e-book follows a methodological approach to making your course more attractive to your potential customers, reaching out to your targeted audience whilst applying effective and modern marketing strategies.

Who is This For?

  • Professional trainers or training business who find it increasingly difficult to grow their reach with in-classroom training. 
  • Coaches, trainers and free-lancers jump into online courses as a means to diversify their business and reach new audiences 
  • Blog authors, youtubers, podcasters, social media or professional celebrities are using online courses to complement their income. 
  • Small and medium-sized business, large corporates, even non-profits turn to online courses in order to cheaply and more effectively train their employees, associates, and customers. 
  • Numerous amateurs all over the world who create online courses about the things they love (food, health, fitness, diy, coding, graphics design, stem, you name it), fulfilling a passion, making a name, and making a buck for themselves. 
  • And even businesses that seem to have nothing to do with training find online courses to be a potent marketing tool for promoting their products and services.


How to Make Your Online Course Sales-Ready

We begin by discussing the importance of identifying your ideal customers and making yourself different to your competitors. It goes over your unique selling proposition and explains how this can give your online school additional value. Finally, it provides some tips and guidelines on how to come up with a compelling intro and summary to describe your course just as well as an expert marketer.


Publishing Your Online Course

In this chapter we go one step further into explaining how you can publish your online course. We talk about the online platform you can choose, the thinking process behind the creation of your school, your site’s appearance and landing page presentation as well as audience segmentation. Last but not least, we deal with how you can add credibility using author bios and user testimonials which is one of the most powerful advertising tools you can use.


Pre-Launching Your Online Course: Get Your First $1

After getting the visual presentation right, it’s time to get down to specifics and discuss the price you are putting on your courses/lessons. Determining the best price is a big deal and this is why it’s important to test your course and ask others for feedback. Aside this, it’s also essential to look at Google Analytics, the digital marketer’s most essential tool, to learn more about what your customers are searching for on the web.


Launching Your Online Course: A Step by Step Guide

One of the most important steps to launching your course is coming up with strategies on how to leverage your network. This starts with contacting people from your inner circle and gathering their opinion. Getting to know what appeals to your audience the most can help you decide on the best offers and decide whether you want to give out coupons and discounts. Finally, we help you draft effective ‘Call to Action’ triggers that can encourage people to try out your product. 

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“Oh man, I am half way through the book and my thought is, "I wish I had this when I began!" This is going to be my handbook--not for just setting up my course, but as something I return to again and again as I pivot, improve, and refine what I'm offering to my students. I know I'm not doing things 100% right, but now I know that I've got a resource that can help me move toward implementing best practices. I know this means I'll save time and make more money, but what it really allows me to do is better serve my students, and that is what this is really all about.”

Adam Navis

“A fresh , comprehensive, and engaging approach to online education. This eBook equips training providers with essential tools needed to grow a thriving online business.”

Samuel Atakorah

“I tried many platforms all have their pro and cons. At first there was some issues with LeardWorld but the support team is rock solid, professional and fixed any issues quickly. This is an awesome product you can do everything needed for your course and more. Very impressed with the features and how fast you can create a course. Highly recommend LearnWorlds!!!”

David Lafond

“Learnworlds has unique features that online courses creators would be extremely happy with: It is the most customisable platform that I have tested without needing any code. Other platforms such as Teachable or Thinkific only offer a very basic design of the pages. For those like me, who value not just functionality but beauty, Learnworlds will exceed your expectations. It's very intuitive and easy to use.”

Silvia Buet 

The authors

The Ultimate Guide is brought to you by the LearnWorlds Business Development Team. Meet the masterminds behind it.

Panos Siozos

Panos Siozos is the CEO and Co-Founder of Learn- Worlds. He holds a PhD in Educational Technology and has worked extensively as a computer science educator, software engineer, IT manager and researcher in many EU funded research projects. Before following the startup route, he was working in the European Parliament as a policy adviser for research and innovation.

Panos Siozos, PhD

Nick Malekos is the head Growth Marketer of Learn- Worlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry that doubles as a youth trainer and volunteers’ coordinator in his free time.

Nick Malekos

Joey Tsouvalas is a Customer Support Specialist for the LearnWorlds team. He has a Bachelor’s in English Language Teaching from the University of Greenwich and loves to communicate with people of various cultural backgrounds. He values respect and patience when it comes to dealing with both learners and teachers.

Joey Tsouvalas 

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